awk

Maybe this will grow into something bigger one day...

While trying to get awk to cooperate with the following:
ps | awk '{print $1}' | awk -v cmd=$FOO '/\<$cmd\>/ {print}'
or more simply
ps | awk '{print $1}' | awk -v '/\<$FOO\>/ {print}'

I discovered that I can't make it work :P

So this appears to work, although I can't make sense of it...
ps | awk '{ print $1 }' | grep -e "^$FOO$"